Hi, I'm Angelina Rangel!
I’m a Branding Strategist, Project Manager, Communication Designer, and Product Photographer from Los Angeles. I focus on design and marketing projects and create strategies that consider user experience, branding, and SEO. My designs cater to B2B and B2C businesses of any size, providing consistent and branded advertisements that include logos, websites, and social media. I’m an experienced project manager accustomed to working with creatives.
I am a passionate designer and content enthusiast with a lifelong interest in the creative field. As a natural problem solver, I was drawn to strategy and marketing, where I combine creativity with data-driven decision-making. With four years of design experience and a strong foundation in marketing principles, I strive to create innovative solutions that help businesses thrive in the digital age.
Beyond design, my two years of corporate event planning as President of the Association of Latino Professionals For America (ALPFA) have strengthened my leadership and organizational skills, allowing me to craft meaningful brand experiences. As a dedicated professional, I aim to use my expertise in advertising, design, and communication to make a lasting impact.
Featured Work
This project is a dynamic multi-platform endeavor aimed at creating a captivating and informative experience for customers both in real life and digitally. The rebranding encompasses the conceptualization, planning, and execution of digitizing a small family-owned business while establishing a recognizable brand identity for the restaurant. From email campaigns to employee uniforms, this initiative utilizes market research and strategy to create iconic branded designs. It represents a meticulous blend of creativity, aesthetics, and functionality, culminating in an unforgettable customer experience.
Skills
Advertising Strategy
As a former student of Stuttgart Media University’s Advertising Minor Program, I have a firm understanding of marketing topics such as B2C and B2B companies, customer relationship management, return on investment, KPIs, and more. Whether you are looking for direct response marketing campaigns or ways to gain awareness, I can help. With an inbound approach, I ensure all my designs delight users and engage them to maximize conversion rates.
Branding & Market Analysis
As an experienced Brand Designer, I can create brand guidelines and conduct market analysis to determine where a new or existing brand fits in the marketplace. By specifying target audiences and creating customer profiles, I can manage all-in-one rebrand projects, from research to touchpoints, including UX design and apparel/print production.
Print Production
With many years of experience in print—from designing for print to mixing Pantones, checking color matches, and setting up printers from small to industrial scale—I am well qualified to handle any print needs. My experience spans print publishing to packaging design, and I have helped create published books, catalogs, sales materials, and more!
Social Media Design
Looking to boost organic engagement on social media? I can help! With experience designing Facebook and Instagram posts, stories, and reels, I create eye-catching content that drives results. From simple retouching to dynamic animations, I bring social media ads to life. My work on Moosh projects has reduced ad cost-per-click by 40% while cutting production expenses—saving the company thousands of dollars!
Web Design
Are you looking to revamp your website? I am an experienced web designer adept in using Figma, XD, Squarespace, Shopify, and basic coding like HTML and CSS. I can help design the perfect site, whether you’re aiming for something tasteful and reserved or spunky and playful. Let me bring your brand to the web!
Photography and Illustration
Are you looking for product photography? Whether you need standard photography for your website or an intricate shoot for your social media, I can help! With professional retouching experience and a formal education in art, I can capture the integrity of your company.
As a seasoned illustrator, I have created portraits, book covers, posters, and even coloring pages.
