About Me
Creative Brief
I’m a long-time artist, designer, and lover of content. I’ve always been interested in the creative field, and as a natural problem solver, I was driven to strategy and marketing. As a professional with a passion for creativity, marketing, and design, I am eager to leverage my education and professional experience to make a significant impact as a strategist. With a fresh perspective and a strong foundation in marketing principles, corporate event planning, and graphic design techniques, I am excited to contribute my creativity, innovation, and determination to help businesses thrive in the digital age. I hope to use my skills in advertising, art, design, adobe software, and communication to achieve my life goal of leaving a bit of kindness around the world.
More About Me
Born in Los Angeles, California, I’ve had the privilege of being in a city saturated with art and talented artists. I believe that made me take an interest in Film, Entertainment, and Visual Art; which is why I majored in Communication Design. Pursuing design helped me discover a passion for Marketing Strategy and Branding, which I implement in my work. I’m a California State University Northridge graduate, and I am open to moving to new places and exploring the world. As the former president, and long-time student, and executive board member of the Association of Latino Professionals For America Northridge Chapter (501c); I organized countless corporate events. From meetings with companies like Riot Games and KPMG to community outreach events, professional workshops, and Seminars with seasoned professionals. Thanks to my initial interest in community outreach, I was eventually given the amazing opportunity to lead a chapter of over 100 members. I also spent some time in Stuttgart Germany studying Advertising at Stuttgart Media University (HdM). There I focused on learning new skills like HTML/CSS, Bootstrap, operating large-scale print machines, performing print checks, packaging design, and beginning German. I also got the opportunity to refine my online marketing, research, and analytics skills. I believe this all has helped me to create advertisement campaigns that are not only efficient but also visually impactful.
Skills
Advertising Strategy
As a former student of Stuttgart Media University’s Advertising Minor Program. I have a firm understanding of Marketing topics such as; B2C and B2B companies, Customer Relationship Management, Return on Investment, KPIs, and more. Whether you are looking for direct response marketing campaigns or to gain awareness I can help. With an Imbound approach, I ensure all my designs delight users and engage them to gain interactions for the maximum possible conversion rates.
Branding & Market Analysis
As an experienced Brand Designer, I can create brand guidelines and perform Market Analysis of where a new or existing brand fits in the Market. Specifying Target audiences and creating Customer profiles allows me to make all-in-one rebrand projects from research to Touchpoints like UX Designs to Apparel/ Print Production.
Print Production
With many years of experience in Print, from making designs for print to mixing Pantones, checking Pantone color matches, and setting up small to industrial-scale printers. I feel I am well qualified to handle any print needs. With print publishing experience to Packaging Design experience, I have helped to create published books, catalogs, sales material, and more!
Social Media Design
Looking to boost organic engagement on social media? I can help! With experience designing Facebook and Instagram posts, stories, and reels, I create eye-catching content that drives results. From simple retouching to dynamic animations, I bring social media ads to life. My work on Moosh projects has reduced ad cost-per-click by 40% while cutting production expenses—saving the company thousands of dollars!
Web Design
Are you looking to revamp your website? I am an experienced web designer adept in using Figma, XD, Squarespace, Shopify, and Basic coding like HTML and CSS. I can help design the perfect site, whether you’re looking for something tasteful and reserved or spunky and playful. I can bring your brand to the web!
Photography and Illustration
Are you looking for product photography, whether it’s standard photography for your site or an intricate shoot for your socials, I can help! With professional retouching experience and a formal education in art, I can capture the integrity of your company.
As a seasoned illustrator, I have created portraits, book covers, posters, and even coloring pages.